Marketing leaders’ guide to creating high-quality business impact at the intersection of human cognition, design, and measurement.
Technology is shaking up the creative industry. Consumers are reacting to brands using emerging trends like AI-generated fashion models to solve for gaps in representation. Industry leaders will discuss how this technological rather human approach to inclusion impacts multicultural consumers.
Humanity is in a state emergency against one of the greatest threats we’ve ever faced — health inequity. Billions have been spent to tip the scales. Hundreds of lions awarded to innovative brand work targeting underserved communities. And yet, the crisis continues to grow unchecked, leading millions to die prematurely. Most of us spend countless hours consuming media every day, so what if truly entertaining creative is the answer to lasting behavior changes in health and wellness? Join Havas, The Washington Post, Reckitt and Genentech for a lively introduction to Welltainment: a new style of creativity to help bridge the global health equity gap through entertaining experiences that help people build a more authentic relationship with their health.
UTA Chief People Officer Jean-Rene Zetrenne interviews Ebony CEO Eden Bridgeman Sklenar about Ebony’s integral, iconic and influential role within the black community, her vision for the brand, and leading the organization during its most challenging time.
A candid conversation about Ebony’s recent rebranding journey, plans to expand the brand on the global stage and her strategy to attract younger audiences. A conversation about why Ebony will continue to serve as a disruptor in media.
In an increasingly interconnected world, where cultural barriers are breaking down and people from diverse backgrounds converge, media, entertainment, and storytelling have the power to shape a shared global narrative. This panel brings together industry experts, creators, and thought leaders to explore how this paradigm shift is influencing the creation, distribution, and consumption of media, and how it is transforming the way stories are told and understood.
Join Luvvie Ajayi Jones, Abiola Oke, Justina Omokhua, Bozoma Saint John for a compelling roundtable discussion on the challenges, opportunities, and considerations of crafting content that resonates across cultures, fosters understanding, and celebrates our collective human experience.
A Disruptive thinking mindset or approach that challenges conventional wisdom. Let us explore the following:
Doll play is a powerful way to teach understanding, empathy and counter social stigmas and Mattel doesn’t take that responsibility lightly. Barbie has grown to become the most diverse and inclusive doll in the world to better reflect the world around us, enabling children to tell more stories through play, leading to a more accepting world. Richard and Gail will discuss the impact that diversity in the toy category can have on children today but serve as a foundation for a more inclusive and diverse generation tomorrow.
From companies setting new diversity goals, to hiring DEI leaders, to pledges of support to organizations that fight systemic racism…a lot of promises were made after the murder of George Floyd by brands across the US. Hear industry leaders Bob Bakish, President and CEO at Paramount Global, Esi Eggleston Bracey, President, Unilever USA, and CEO, Unilever Personal Care, North America, Kirk McDonald, CEO of GroupM North America and Raymond Goulbourne, EVP, Media Sales, BET discuss the state of DEI within the industry three years later and how to stay focused on driving change.
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