Forward Focused Friday: June 23

Now more than ever, who you are isn't where you work. To maximize the longevity and impact of your personal brand, its got to be connected to your personal purpose. In this intimate fireside style chat with Lola Bakare and Lauren Maillian, we'll take you behind the scenes of our journeys to unlocking the power of values-first thought leadership. You'll leave armed with actionable guidance toward becoming a creator activist whose purpose is built in to their personal brand. 

A discussion about AI and how new applications of the technology stack up against the influence and impact Black culture has on art, fashion, music, and yes, advertising?

Maya Angelou said the most important virtue is courage, because without courage it is impossible to practice the other virtues.... so, how brave is our industry? to push creativity... Let's unpack that together! Is there shift in what creativity is? Is there a changing of the guard agency or client side? is there resistance? Or do we think we are 'good'?   Find out what how some of the most creative minds are pushing creativity through talent, in the boardroom, using technology, through experiences, leveraging data? Come and hear from holding company agencies, independent agencies and a creative maker/founder.   This is the creative ecosystem which needs each other...Maybe more than they realize. Come and join the discussion.

Nearly two years after forming a pioneering collaboration model, Zeno & EGAMI return to share key highlights of their work together to advance greater multicultural competency.   
Barby K. Siegel, Global CEO, Zeno Group and Teneshia JACKSON Warner, Founder of EGAMI will discuss how Agency Allyship has challenged the traditional agency partnership model and helped to open new opportunities for their teams and clients.  Eric Austin, P&G Sr. Director Global Brand Building & Innovation and Liv Lewis (EVP, Egami Group) will also share thoughts on the partnership in action.  

The influence of advertising on shaping societal attitudes and behaviors Breaking stereotypes and promoting diversity and inclusion in advertising Leveraging advertising to address social issues and advocate for equality Ethical considerations in Advertising and responsible messaging Success stories and best practices of advertising campaigns that Champion equality Collaborative efforts between advertisers, content creators, and communities to drive change.

Join critically-acclaimed author, activist, cultural innovator and founder of MuslimGirl.com, Amani Al-Khatahtbeh, in conversation with Young Changemaker and Colour Me PR Podcast Host, Mubashira Farooqi, about the representation of Muslim women in media, the impact of increased visibility on global stages like Cannes Lions, and the importance of authenticity as currency in a world steadily driven by AI. 

Creativity can act as a bridge between diverse cultures, bringing forth a deeper understanding and appreciation for our shared human experiences. By discussing the existential aspects of creativity, we will unlock the potential to transcend cultural boundaries, creating impactful movements that resonate globally. Our panelists will share their insights on translating culture through the lens of existential creativity, providing attendees with valuable strategies and tools to ignite their own transformative journeys. By uncovering the power of creativity to shape our collective future, this panel will inspire participants to think beyond fleeting moments, and instead, catalyze movements that resonate across borders.

Creativity can act as a bridge between diverse cultures, bringing forth a deeper understanding and appreciation for our shared human experiences. By discussing the existential aspects of creativity, we will unlock the potential to transcend cultural boundaries, creating impactful movements that resonate globally. Our panelists will share their insights on translating culture through the lens of existential creativity, providing attendees with valuable strategies and tools to ignite their own transformative journeys. By uncovering the power of creativity to shape our collective future, this panel will inspire participants to think beyond fleeting moments, and instead, catalyze movements that resonate across borders.