Inkwell Beach-Cannes 2024

Global voices are being heard and the independent artist is thriving once again. With the increased popularity of social music and videos, fan communities are utilizing technologies such as AI and other social platforms to express what is most important to them. Be it a political cause or saving the rainforest, the power of music and video has entered a new era. How are these factors driving today’s music?

Join acclaimed creatives and thought leaders Gabrielle Union, Kingsley Ben-Adir and Jonathan Johnsongriffin, Google Vice President of Creative at the Brand Studio as they discuss intentional inclusive storytelling allows us all to, embrace humanity, bridge differences, and create a world where everyone can belong.

Immerse yourself in the rich flavors and vibrant culture of West Africa at Inkwell Beach. Join Chase, UnitedMasters, and Droga5, for a panel discussion on the making of "A Taste of West Africa." The groundbreaking commercial follows an eclectic table of guests as they dive into the history, connections, and flavors of Jollof Rice at a Sapphire Reserve Private Dining Event. Kicking off at noon, a panel discussion will explore the details that guided every decision to celebrate the global West African diaspora. Following the discussion, there will be a Lunch & Learn that will delve into the various types of jollof rice, their historical significance, and how they are prepared, exploring more about the Unity Jollof Rice that was featured in the commercial. To conclude the panel discussion and lunch, enjoy an exclusive performance from Nigerian DJ and artist, Sarz, whose track, Happiness, helped power the campaign.

Current risks in CTV advertising include counterfeit contextual and misinformation that threaten brand safety with unsuitable ad placements, like alcohol ads within kids' content. With CTV advertising booming, it requires unique strategies distinct from linear TV. Join GumGum, Expedia, and agency experts to learn how partnerships can ensure trust, transparency, and effective CTV targeting, and discover new technologies that match content and ads safely, enhancing viewer experiences and authentic brand connections.

Amplifying cross-cultural stories is more crucial than ever, especially in our increasingly interconnected world. Join Bonin Bough, co-founder and CSO of Group Black, and Peter Blacker, NBCUniversal’s EVP of Streaming & Data Products and Head of Diversity, Equity & Inclusion - Global Ad Sales, as they explore the significance of diverse storytelling and discuss how inclusion stands to be the largest opportunity for growth for the coming year and beyond.

Join us for an enlightening panel discussion led by Group Black's Chief Growth Officer, Cavel Khan, as we explore culture's powerful role in shaping effective marketing strategies. In an era where cross-cultural engagement is crucial, this panel will delve into how marketers can harness cultural insights to create campaigns that resonate deeply with diverse audiences. This panel promises to provide valuable insights and actionable strategies for leveraging culture as a marketing superpower. Don't miss this opportunity to enhance your marketing approach and connect more meaningfully with diverse audiences