The State of Inclusion | June 16

8:00-9:00 a.m.

Wellness. Culture. Creativity. Connection. Tap in, tune up, and start your day the Morning Mindset with Tai way—on the Riviera.Join TV host, producer, entrepreneur, and global wellness advocate Tai Beauchamp in partnership with Inkwell Beach at Cannes Lions for Morning Mindset with Tai WE CANNES: The Hike + Experience—a signature 60–90 minute morning activation designed to elevate your heart rate and your consciousness.
This isn’t just a workout. It’s a whole-body, full-spirit awakening. An invitation to tap into your joy, unlock your creativity, and align with purpose—alongside others committed to doing the same.Each experience is intentionally designed around the core pillars of Morning Mindset with Tai:  Affirm, Move, Connect, Reset—and co-created with an incredible lineup of wellness practitioners and thought leaders. No two mornings will be the same, but all will center YOU—your wellness, your peace, your power, your purpose! We Cannes!
From energizing movement to soulful sound, from guided meditations to meaningful community moments, each session is a mental, cultural, physical, and spiritual reset. Come as you are. Leave ready to ink the deal, build the thing, or just be more you—in full authenticity.

9:00-9:30 a.m. 

A live, bold conversation on owning agency, inclusion, and the future of advertising—featuring Adrianne C. Smith and hosted by HER Agency with Brandi Rand.

9:30 -10:30 a.m.

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10:30 - 11:00 a.m.

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11:00 - 11:30 a.m.

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11:30 a.m. - 12:00 p.m.

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12:00 - 2:00 p.m.

Lunch time! 

2:00 -2:30 p.m.

This panel invites leading voices across media, marketing, and cultural storytelling to explore how inclusive innovation is not just a value, but a business advantage. In a rapidly shifting landscape, these industry disruptors are bridging tradition with transformation, legacy with leadership, and culture with commerce. From brand stewardship to content creation and ethical AI, they’ll share how they’re pushing industries forward by centering authenticity, excellence, and equity at every turn.

2:30 - 3:00 p.m.

“Our Turn. Our Terms. Our Tech.,” dives into how tech enablement—including AI—is transforming the creative landscape. We’ll explore who’s being empowered by these innovations, who’s being left out, and how we can build a future where diverse creators have not just a seat at the table—but the tools, infrastructure, and ownership to shape culture on their own terms. Because when it comes to the future of storytelling, inclusion can’t be an afterthought. It must be built in from the beginning.

3:00 -3:30 p.m.

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4:00 -4:30 p.m.

Africa has long been the creative engine of global culture, from music and fashion to film, sport, and digital movements. Now, with the Youth Olympic Games set to take place in Dakar in 2026, the continent stands on the edge of a new soft power era, one where stories, platforms, and people converge.

This panel explores Africa’s role in shaping global storytelling through creative industries and sport, and how platforms like My Runway Group are amplifying that influence. It’s about ownership, visibility, and redefining how the world sees and hears Africa , not just in moments of celebration, but in the everyday narratives that move culture forward

4:30 -5:00 p.m.

Capital is more than currency, it’s culture, policy, innovation, and who gets to build the future. This panel brings together financial architects and visionary investors who are redefining what wealth looks like, and who it’s built for. From transforming traditional banking structures to investing in founders, funds, and platforms that center equity, these leaders are forging new paths for lasting economic power.

5:00 -5:30 p.m.

While it's increasingly understood that Black culture shapes global influence, brands often limit their focus to expected categories like food, fashion, and beauty. However, Black-owned media and creators are driving significant influence across health and wellness, travel, finance, and tech, often outperforming engagement metrics in these categories despite receiving minimal sponsorship investment.

Hosted by The Shade Room, this panel will present new research From Magna on consumer behavior and brand perception, highlighting the real cost of missing the engagement, trust, and revenue that come from authentic participation in Black communities through the creators and platforms that already command their attention.

Join two powerful voices whose journeys defy convention—Dr. Alvin Glay, global marketing strategist, Chief Strategy Officer at Response Media, and Research Associate at Georgia State University with work impacting brands like Ocean Spray, Reckitt, and Xiidra; and Jonathan Massaquoi, former NFL linebacker turned entrepreneur, whose story of survival from war-torn Liberia to the NFL gridiron is as inspiring as it is rare.

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Moderated by Crystal Foote, award-winning ad executive and Founder of Digital Culture Group—creator of the revolutionary Audience Resonance Index™ (ARI)—this fireside chat dives into how trauma, identity, and purpose become catalysts for brand impact and leadership and how brands can tap into these lived truths to build deeper, more authentic connections with consumers.

6:00 - 6:30 p.m.

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5:30 -6:00 p.m.

​CC:DC presents the 4th annual AYA Inclusion Awards at Inkwell Beach-Cannes​​

The AYA Inclusion Awards is a creative recognition of profound distinction, aiming to transform the advertising, marketing and communications industries – spaces that control how we view the human condition and each other. The award is a symbol of why inclusion is good for the world and good for business and recognizes the power of creativity to reshape the world.