11:00 - 12:00 p.m.
The Changing World of DE&I in the Creative Industry
The creative industry is responsible for everyday images, messaging and storytelling. Who tells the stories and creates the images controls the narrative and perceptions of what we absorb and consume on a daily basis.
The efforts to limit a balanced and representative creative landscape are in jeopardy now more than ever.
What should we be doing to continue to claim and maintain the authenticity of black and underrepresented communities.
12:00 - 1:00 p.m.
Networking Lunch
1:00 - 2:00 p.m.
Decisions, Decisions - SCOTUS Has Decided, Now What?
Traditionally the movement to equality and justice has been led by key pillar organizations including the Black Church, the NAACP, the NUL or NAN. The recent SCOTUS decision to eliminate affirmation action for college admissions is the gateway to the reversal of other laws and policies that have been put in place for equal opportunity for Black people and other underrepresented communities. What role will these organizations play moving forward? What success plans are being put into place for the next generation to lead and succeed.
2:00 - 3:00 p.m.
From Promise to Potential: Harnessing the Full Potential of Black Culture in Marketing, Advertising, and Media
“You are perfectly designed for the outcome you get. If we want to change the outcome, we have to change our design.”
Let’s discuss the ‘How’. The conversation will explore what needs to be true to advance the black culture and outcomes within our industry
Topics:
- How can we diagnose the level of readiness of brand teams and their agency partners to engage in multicultural marketing?
- What is the practice versus the expectation from a brand’s Agency of Record?
- Is there really a willingness to hire black talent or partner with multicultural agencies and black media partners?
- What does black spend look like in media? (It’s not just about reach, but rather authentic engagement)
3:00 - 4:00 p.m.
Leading From the Black
Whether one leads from the front or from the back of the room, doing so while Black has nuanced results. Join this candid dialogue with Bernard Bronner, Chairman of Bronner Brothers and Upscale Media and Myron King, Chief Integration Officer at VMLYR as they explore leader behavior, how they identify/develop leader potential, and share their own formulas for successfully "Leading from the Black".
Meet the Speakers
