And it’s a blind spot that will just keep growing. By 2050, 1/3 of the world’s population will be over 50. And today, 80% of this audience feels stereotyped by marketers. Why is ageism still a problem in our industry? Especially when older consumers account for nearly 50% of the economic contribution? Join AARP, Getty Images, and industry leaders, to discuss how brands can change the narrative and grow their business by authentically reaching the fastest growing audience in the world.
In today's globalized world, fostering Diversity, Equity, and Inclusion (DEI) is not just a moral imperative but a strategic advantage for businesses. This panel brings together leading minds from various industries to explore how DEI efforts can fuel customer obsession, drive innovation, and ultimately, boost profits.Modupé Congleton, Head of Global Diversity, Equity, and Inclusion at Worldwide Amazon Stores, will share insights on how Amazon’s DEI initiatives have shaped their global customer-centric strategy. Cavel Khan, Chief Commerce Officer at Group Black, will illustrate how his organization's unique understanding of Black consumers has resulted in innovative and profitable strategies. Damon Jones, Chief Communications Officer at Procter & Gamble, will discuss the connection between inclusive communication and customer loyalty. Lastly, Latasha Gillespie, Executive Head of Global Diversity, Equity, and Inclusion at Amazon Studios, will showcase how diversity in entertainment leads to broader customer engagement and revenue growth.
It’s important that leaders understand how AI is shaping the future of hiring, and how to best harness its power (the right way) to improve rather than hinder DEIB. During this panel, experts in the space will also reveal fascinating data points from a new survey on AI and DEIB in hiring.
Caribbean-American designer and CFDA Vogue Fashion fund recipient Fe Noel (@feism) will join CCO Danny Robinson and CDO Channing Martin as she celebrates ten years of her namesake womenswear label. Fe has spent her career creating a brand that makes life beautiful and makes women feel seen.
Fe often uses fashion to tell stories both celebratory and educational. “The Dre$$” was the latter. Debuting on the runway during Fe Noel’s standout 2022 New York Fashion show, it represented the staggering $1.6M women leave on the table in retirement. The Dre$$, concepted in partnership with the Martin Agency and TIAA and designed by Fe, became a cosmic creative shift and call to action to leverage creativity and marketing for good.
Fe will share how she invests in her own wellness journey and the imperative of always connecting to your roots.
From companies setting new diversity goals, to hiring DEI leaders, to pledges of support to organizations that fight systemic racism…a lot of promises were made after the murder of George Floyd by brands across the US. Hear industry leaders Marc Pritchard, Chief Brand Officer at Procter & Gamble, Bill Koenigsberg, CEO and Founder of Horizon Media, Aaron Walton, CEO and Founder of Walton Isaacson and Raymond Goulbourne, EVP, Media Sales, BET discuss the state of DEI within the industry three years later and how to stay focused on driving change.
Gen Z aren’t just the ultimate consumers – they’re the ultimate creators, driving what’s taking off online and transforming the social media landscape. But most brands, nonprofits and creatives are still treating younger and diverse audiences like customers, and not partners, thinking only in terms of product launches and influencer campaigns. These one-way streets are dead ends for brands: younger and historically excluded audiences expect a seat at the table. These creators are sparking social movements, championing emerging brands and driving the narrative. There is only one choice for brands: bring younger, historically excluded voices to the table for real. Panelists will share strategies for how this evolution is happening, from organizations that have done it.
GenZ—like each generation before them—is poised to have an undeniable impact on the corporate and creative industries. They’ll drive our creativity to new levels, infuse even more social consciousness into our work, and set new cultural standards-- but they need our help. How can executives of today better support, mentor and welcome the young, diverse talent of tomorrow? Speakers:
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