Inkwell Beach-Cannes 2024

Fireside Chat with Dr. Deepak Chopra, MD YT Bestselling Author and Alternative Medicine Advocate and Melissa Stires, from Mia, Mission Impact Academy

Surfing the AI Wave: When nontechnical talent and innovation collide 

As AI continues to redefine the marketing landscape, it is crucial that we address the potential impact on consumer wellbeing and mental health, particularly through the lens of inclusion and equity. In leveraging AI, we as marketers, have a responsibility to create engagement and experiences that reinforce positive emotions and behaviors, leading to more inclusive and equitable outcomes.

11:00 a.m. -12:00 p.m.

TripleLift will present insights from its inaugural State of DE&I in Digital Media Report. You’ll learn how brands and publishers define DE&I in digital advertising, how dollars are influenced, and what trends are emerging. Following this, join our expert panelists from brands, media companies, and publishers as they share their perspectives.

12:00 - 1:00 p.m.

Join Grammy Award-winning singer & songwriter and founder of Loved01 Skincare, John Legend and CC:DC founder Adrianne C. Smith for an intimate conversation at Inkwell Beach. 

PoV @ is Salesforce’s conversation series focused on holding space for Executives to discuss hot topics in tech, while also having the opportunity to network and build community with each other. The Future of Tech is Now will be powered by leaders from Salesforce that are leading in the Product & Employee Success space. This discussion will be focused on what’s ahead for us in Tech with A.I. at the helm. This panel will be moderated by our Senior Director, Executive Recruiting Equality Strategy - Suezette Yasmin Robotham

By now, we’re all deeply familiar with the exciting possibilities of AI. From accelerating innovation and creativity at scale, to driving greater efficiencies that maximize productivity.  We’re also beginning to uncover its capacity to replicate and exponentially exacerbate systemic inequities as well as harmful bias attitudes and mindsets. In fact, this useful innovation may undo the hard-won progress purpose-driven leaders have made to mitigate or disrupt systems and behaviors that hinder equity and inclusion.  Our collective efforts in this regard remain crucial to business growth as audiences, and the workforce, become increasingly more diverse. 

With the media and entertainment landscape changing year to year, these individuals are taking old brands and remaking them, reimagining how talent works, demonstrating leadership in the face of adversity and reshaping industry standards along the way.

How brands get invited or uninvited to the cookout

Join Dr. Marcus Collins (award-winning marketer, author and cultural translator) and Damon Jones (P&G CCO) in a discussion to explore how brands and brand leaders can most effectively tap into the power of cultural connections to strengthen relationships with target audiences and avoid common missteps.

Is it time for the creative industries to address its ageism problem? Only 8% of organizations include age as part of their DEI strategy (HBR) yet it takes a diverse team with varying backgrounds, experiences, and ages for true inclusive innovation to occur. With Spanish fashion giant Loewe choosing 89-year-old Maggie Smith as the face of its latest campaign and Michelle Yeoh cast in her Oscar-winning lead role at 60, are we lagging behind our creative industry counterparts? Join us at Inkwell Beach for a discussion on unlocking the potential of creativity at every age.